by Sheri Hall | Jan 18, 2018 | Graphic Design, How to, Logo Design, Resources
TweetShareSharePin0 SharesStart every logo design project with this logo design questionnaire to lay the groundwork for a painless design process As I shared in my logo design questionnaire part 1, I’ve had one failed logo design project for a client in the last 20...
by Sheri Hall | Jan 11, 2018 | Graphic Design, How to, Logo Design
TweetShareSharePin0 Shares Start every logo design project with this logo design questionnaire to lay the groundwork for a painless design process I’ve had one failed logo design project for a client in the last 20 years. The red flag popped up when she said she...
by Sheri Hall | Jan 4, 2018 | Graphic Design, Logo Design, Typography
TweetShareSharePin0 Shares What makes a good logo? The answer is a little different for everyone, but most agree on these five characteristics. 1. A good logo is memorable A logo should be distinct or unique in some way. This is usually accomplished by setting the...
by Sheri Hall | Sep 28, 2017 | Graphic Design, Typography
TweetShareSharePin0 Shares No one wants to be ugly, boring and dated; so why use fonts that are? This is my not-at-all exhaustive list of typefaces you should stop using right away. Some were too popular for their own good, severely overused and landed here, while...
by Sheri Hall | Aug 31, 2017 | Graphic Design, Package Design, Typography
TweetShareSharePin0 Shares For better or worse package design affects the perceived value of a product. Seeing the price tag also affects the perceived value, and it’s comforting to a consumer when a low price and inexpensive packaging match up; likewise, an expensive...
