by Sheri Hall | Aug 31, 2017 | Graphic Design, Package Design, Typography
TweetShareSharePin0 Shares For better or worse package design affects the perceived value of a product. Seeing the price tag also affects the perceived value, and it’s comforting to a consumer when a low price and inexpensive packaging match up; likewise, an expensive...
by Sheri Hall | Aug 10, 2017 | Graphic Design, How to, Logo Design
TweetShareSharePin0 Shares Logo design is serious stuff. It’s often the first design project for a new organization, and it sets the stage for everything that comes after it. It is the cornerstone of one’s visual brand. This post will take a step-by-step look at the...
by Sheri Hall | Aug 4, 2017 | Graphic Design, Resources
TweetShareSharePin0 Shares When you’re staring at a blank screen or piece of paper (like I am right now, yikes!) it can be hard to come up with something brilliant. This is where resources come in! In this post I’ll cover my favorite resources for finding typefaces,...
by Sheri Hall | Jul 28, 2017 | Graphic Design, Package Design, Typography
TweetShareSharePin0 Shares For better or worse package design affects the perceived value of a product. Seeing the price tag also affects the perceived value, and it’s comforting to a consumer when a low price and inexpensive packaging match up; likewise, an...
by Sheri Hall | Jul 14, 2017 | Fonts, Graphic Design, Typography
TweetShareSharePin101101 Shares A look at the 4 subcategories of sans serif fonts and some basic advice on choosing a sans serif typeface for your graphic design project Note: The following advice on sans serif fonts is mainly relevant to “print” design including...
by Sheri Hall | Jun 30, 2017 | Fonts, Graphic Design, Typography
TweetShareSharePin11 Shares I have some bad news and I have some good news. The bad news: there’s a lot of crappy typography out there in print and online. The good news: you can learn from it and avoid making these typography mistakes yourself! I have a folder on my...
