by Sheri Hall | Jan 11, 2018 | Graphic Design, How to, Logo Design
TweetShareSharePin0 Shares Start every logo design project with this logo design questionnaire to lay the groundwork for a painless design process I’ve had one failed logo design project for a client in the last 20 years. The red flag popped up when she said she...
by Sheri Hall | Jan 4, 2018 | Graphic Design, Logo Design, Typography
TweetShareSharePin0 Shares What makes a good logo? The answer is a little different for everyone, but most agree on these five characteristics. 1. A good logo is memorable A logo should be distinct or unique in some way. This is usually accomplished by setting the...
by Sheri Hall | Dec 15, 2017 | Graphic Design, Logo Design, Typography
TweetShareSharePin0 Shares Well, here we are, at the end of our whirlwind tour of the typeface world. We’ve looked at serif, sans serif, script and dingbat fonts … and now we’re at display/novelty. This category is huge since it’s a catch-all for things that don’t...
by Sheri Hall | Dec 8, 2017 | Graphic Design, Logo Design, Typography
TweetShareSharePin0 Shares The world of script fonts seems to exploding as fast as Bitcoin (at least as I write this in late 2017)! Most of the explosion is coming from the handwritten and calligraphic category. There are many other types of scripts out there. In this...
by Sheri Hall | Dec 1, 2017 | Costuming, How to, Resources
TweetShareSharePin0 Shares December is upon us and it’s time to jump into some Santa costume planning for your holiday partying adventures! In a post shortly before Halloween, I went over how to research, plan and execute a costume, so I won’t go into too much detail...
by Sheri Hall | Nov 16, 2017 | How to, Photography
TweetShareSharePin0 Shares In the first part of this 2-part series on shooting cocktail photos I talked about shooting in natural light and how to set yourself up for getting a great photo. In this part I’ll cover the specific shots I like to take, what angles I like,...
by Sheri Hall | Nov 9, 2017 | How to, Photography
TweetShareSharePin0 Shares It’s no secret that one of my favorite things to shoot is the margarita (the most popular cocktail in the US according a Dallas News article.) I usually order frozen with salt and it often comes with a lime (wheel or wedge). Sometimes, I get...
by Sheri Hall | Nov 3, 2017 | Graphic Design, How to, Typography
TweetShareSharePin0 Shares Learning to pair or combine fonts is one of the most fun, tricky and rewarding pursuits in graphic design. If you learn font pairing well, it will take your design skills to another level. It takes practice and style sense to know when a...
by Sheri Hall | Oct 25, 2017 | Costuming, How to, Resources
TweetShareSharePin0 Shares I’ve been wring about design and photography for a while so I figured it’s time to jump out that box and write about something creative, practical and hopefully a part of your life at least once in a while — costuming! Halloween is right...
by Sheri Hall | Oct 20, 2017 | Graphic Design, How to, Photography
TweetShareSharePin0 Shares Tabletop photography is a necessity! You’ll want to able to shoot your own product photography, or shoot a place setting; a desktop scene with iPhone, journal, pen & coffee; a simple item for an Instagram post; or a holiday-themed...
